Section 22 Marketing and Young Talent

We train talents – therefore, it is our central concern to strengthen the visibility of TU Hamburg as an attractive place to study. This includes not only modern online and traditional offline marketing measures but also a diverse range of STEM (MINT) youth activities.

Through the Nachwuchs@TUHH initiative, we actively promote young talent in STEM subjects by providing young people with insights into the fascinating world of technology. We generate interest in STEM fields and develop and implement student marketing measures in close coordination with all stakeholders at TUHH.

Our core tasks include:

• Recruiting students for TUHH
• Developing and implementing targeted marketing strategies
• Building the image of TUHH as an innovative and international university for scientific young talent
• Organizing central information and event formats
• Creating and distributing promotional materials to reach potential students
• Conducting target group analyses and surveys for the continuous optimization of measures
• Establishing and maintaining collaborations and partnerships with schools, companies, and other institutions.

In cooperation with external service providers, TU Hamburg has created a collection of branded items for everyday use in student life or for anyone who wants to visibly identify with TU Hamburg. You are welcome to place orders via the shop.

If you have any ideas or suggestions regarding TU Hamburg merchandising items, please feel free to contact Britta Bünning.