| Case Studies of Marketing and Communication (GÜ) |
| Untertitel: |
| This course is part of the module: Marketing and Communication |
| DozentIn: |
| Christian Lüthje, Alexandra Nick, Charlotte Goblirsch |
| Semester: |
| WiSe 23/24 |
| Ort: |
| (DEADLINE!!!): Sonntag, 26.11.2023 15:45 - 16:00,
(HS28-0.01): Montag, 27.11.2023, Montag, 04.12.2023 11:30 - 16:30,
(DEADLINE!!): Sonntag, 03.12.2023, Sonntag, 17.12.2023 23:30 - 23:59 |
| Zeiten: |
Termine am Sonntag, 26.11.2023 15:45 - 16:00, Montag, 27.11.2023 11:30 - 16:30, Sonntag, 03.12.2023 23:30 - 23:59, Montag, 04.12.2023 11:30 - 16:30, Sonntag, 17.12.2023 23:30 - 23:59
Erster Termin:Sonntag, 26.11.2023 15:45 - 16:00, Ort: (DEADLINE!!!) |
| Voraussetzungen: |
| how company Y designed a successful communication campaign for other countries, how research study Z contributes to the understanding of intercultural differences). The student teams receive material (e.g. scientific articles, press articles) and work with this material to complete presentation documents. The results will be illustrated and discussed in a short presentation. |
| Leistungspunkte: |
| 2 |
| Beschreibung: |
| This course aims at deepening and applying the subjects taught in the lectures "Business-to-Business Marketing" and "Intercultural Communication". Students work on case studies in teams comprising 2-3 people. The case will enable the student teams to analyze problems, to discuss theoretical framworks and scientific results, to evaluate decisions made in companies and/or to develop own ideas for solutions. Each of these cases is related to a specific topic that has been tackled in the other two lectures of this module. The cases can comprise scientific studies or specific company examples (e.g. how company X built up a new salesforce |
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