Development of commonal product programs

Today many companies encounter the challenge of reducing internal variety by developing modular product families. Yet even more potential for reducing internal variety can be gained by even striving for carry-over across product families as industrial case studies showed. A holistic corporate product program strategy for reducing variety supports the identification and exploitation of this potential. How this strategy can be defined in specific corporate context is outlined in this project on the example of Jungheinrich AG. Based from the attributes of an ideal product program steps for definition of product structure strategies are proposed. The resulting development tasks need a deep understanding about a solution that suits corporate needs for differentiation and standardisation best. Gaining and visualizing this understanding is supported by methods developed in this project.


Projectleader: Prof. Dr.-Ing. D. Krause

Projectworker: Dipl.-Ing. Sandra Eilmus