Theses are currently being awarded within the subject areas described below.

Strategic management

• What strategic options are available to companies in emerging industries to secure competitive advantages at an early stage?
• How do modern technologies, especially AI and algorithmic systems, affect strategic decision-making and the generation of strategic advantages?
• What strategies are companies developing to respond to major societal challenges such as climate change, and what impact are these having on value chains and business models?
• How do companies develop and evaluate long-term sustainability strategies?

Strategic processes

• How do strategies emerge in organizations, especially in early market phases and in times of high uncertainty?
• What role do identity work and crisis management play in strategic blockades and organizational upheavals?
• To what extent does algorithmic organizing influence strategic processes and decisions in companies?
• How do companies make strategic adjustments to disruptive technologies and digitalization?
• How is successful strategic change planned and implemented?

International strategies

• What role do different social institutions play in the development and success of national AI strategies and AI innovations?
• How do companies develop sustainable business models in international markets and what strategies do they pursue to ensure long-term value creation on a global level?

Methodological focus

In the context of the topics mentioned, a special focus is also placed on qualitative research methods, in particular ethnographic, multimodal and process-oriented approaches, in order to gain a comprehensive understanding of complex organizational phenomena.