This year, the course will once again take place from September 15 to 18, 2025, under the direction of Prof. Dr. Thomas Wrona.
as part of the VHB ProDok doctoral program.
Last year, 19 PhD students from various universities took part in the workshop to learn more about the processes and methods of qualitative research and to reflect on the application of these methods in their dissertations. Prof. Dr. Jo Reichertz (Institute for Advanced Study in the Humanities, Essen) led the last day of the seminar in 2024 with the topics of hermeneutic interpretation of data and sociological discourse analysis.
Qualitative management research and the use of mixed methods of data collection and analysis form an area of business research that is becoming increasingly important. It is not uncommon for "best papers" to be based on the application of qualitative research methods and are considered to be particularly influential.
The course by Prof. Dr. Wrona and Prof. Dr. Reichertz (Institute for Advanced Study in the Humanities, Essen) familiarizes doctoral students with the process and methods of qualitative and method-integrative management research. In addition to discussing specific qualitative data collection and analysis methods, the course also addresses scholarly practices related to transforming data into text—that is, how, during and after the analysis, one can not only extract (reconstruct) concepts and theoretical elements from the data through the act of writing, but also render them accessible and relevant to the scientific community. The aim of the course is therefore to provide participants with the necessary methodological tools to carry out qualitative or method-integrative research work and to reflect critically on the application of qualitative methods, their indication and their findings.
The Qualitative Research Methods course, as well as the Philosophy of Science course also taught by Prof. Dr. Wrona, has been part of the core curriculum of the VHB-Prodok since 2010.
VHB-ProDok is the offer of the Association of University Professors of Business Administration (VHB) to support the education of doctoral students in Business Administration. The program consists of various overarching and department-specific courses that are offered at regular intervals and supplement doctoral training in business administration.