From March 18 to 20, 2026, the 85th Conference of the Association of University Professors of Business Administration (VHB) was held at Georg-August University of Göttingen. Under the theme “Responsible Innovation – Business Administration Shapes the Future,” the conference focused on the role of business administration in the (sustainable) transformation of the economy and society. Together with Prof. Dr. Matthias Meyer as a co-author, Christian Stindt von Dohm presented the article “Assessing Social Influence and Tipping Points in Honesty: A Modified Becker-DeGroot-Marschak Method.” We would like to thank all participants for their valuable and constructive feedback, as well as the organizers for the informative events, particularly those aimed at early-career researchers. The VHB conference once again provided an important forum for exchange and inspiration on how business administration can actively help shape the solutions to the challenges of our time.