Pauline Reinecke, M.Sc.

Raum:
 
Haus D 1.013

E-Mail:
 
pauline.reinecke@tuhh.de

Telefon: 

040-42878 4562

Anschrift:
Institut für Strategisches & Internationales Management

Technische Universität Hamburg
Am Schwarzenberg-Campus 4 (Gebäude D)

21073 Hamburg

Beruflicher Werdegang:

Seit Juli 2018 Wissenschaftliche Mitarbeiterin am Institut für Strategisches & Internationales Management von Prof. Dr. Thomas Wrona.
2016-2018 Unternehmensberaterin im Bereich M&A und Transaction Services bei KPMG 
2009-2013 Duale Studentin und Kauffrau für Marketing bei thjnk

Studium:

2013-2015 Master of Science in BWL – Justus-Liebig-Universität Gießen
2015          Auslandssemester, University of International Business and Economics (UIBE), Peking
2007-2010 Bachelor of Arts in BWL – Duales Studium, Hamburg School of Business Administration, Hamburg


Praktische Erfahrungen:

Deloitte Consulting: Unternehmensberatung 
KPMG: Unternehmensberatung
Beiersdorf Paris: Controlling
Otto Group: Inhouse Consulting für Strategie und Big Data

Forschungsinteressen:

Strategisches Management
Organisationstheorie

Forschungsaufenthalt:

Zweimonatiger Forschungsaufenthalt am Royal Melbourne Institute of Technology (RMIT), Australien, im Rahmen des OpenInnoTrain-Projekts finanziert durch das Horizon 2020-Programm der Europäischen Union (EU)

Publikationen:

Reinecke, P.C., Wrona, T. & Küberling-Jost, J. (2022). Tackling the global waste problem as a multi-level process: the case of a circular startup, in: Taneja, S. (Ed.): Proceedings of the Eighty-second Annual Meeting of the Academy of Management. Online ISSN: 2151-6561.

Wrona, T. & Reinecke, P. (2020). Wandel und Veränderung durch und für Berater: Interview mit Prof. Dr. Thomas Wrona und Pauline Charlotte Reinecke, in: Deelmann, T. & Krämer, A.: Consulting: Ein Lehr-, Lern- und Lesebuch zur Unternehmensberatung, Berlin: ESV Erich Schmidt Verlag 2020, S. 207-212.

Wrona, T. & Reinecke, P.C. (2020). Strategy in Discovery Mode – Wie Big Data & Analytics strategisches Denken verdrängen kann, in: WiSt - Wirtschaftswissenschaftliches Studium, 5/2020, S. 11-17.

Wrona, T. & Reinecke, P.C. (2019). The “Dark Side” of Big Data Analytics – Uncovering Path Dependency Risks of Big Data Analytics Investments. In Proceedings of the 27th European Conference on Information Systems (ECIS), Stockholm & Uppsala, Sweden, June 8-14, 2019. Online verfügbar unter folgendem Link.

Wrona, T. & Reinecke, P.C. (2019). Wie strategisch sind Algorithmen? Die Rolle von Big Data und Analytics im Rahmen strategischer Entscheidungsprozesse. In: Schröder, M., & Wegner, K. (Eds.). Logistik im Wandel der Zeit: Von der Produktionssteuerung zu vernetzten Supply Chains, Festschrift für Wolfgang Kersten zum 60. Geburtstag, Wiesbaden: Springer Gabler 2019. Online verfügbar unter folgendem Link.

Konferenzbeiträge:

Reinecke, P.C. & Wrona, T. (2020). Discourses as macro-environments of International Business – A comparative study on interpretive frames of Big Data & Analytics in Germany and China. Presented at Annual Meeting of the Commission of International Management of the German Academic Association of Business Research (VHB), Trier/Virtual Meeting, November 5-7, 2020.

Reinecke, P.C. & Wrona, T. (2020). Discourses as macro-environments of International Business – A comparative study on interpretive frames of Big Data & Analytics in Germany and China, presented at the Doctoral Consortium at the Annual Meeting of the Commission of International Management of the German Academic Association of Business Research (VHB), Trier/Virtual Meeting, November 5, 2020.

Reinecke, P.C., Rückert, N., Fischer, K. & Wrona, T. (2020). Business Analytics for Cooperation in Maritime Logistics. A Mixed Methods Research Approach. Presented at the 14th Hamburg International Conference of Logistics (HICL), Hamburg/Virtual Meeting, Germany, September 23-25, 2020.

Reinecke, P.C. & Wrona, T. (2020). Technology Frames as Multi-Level Arrangements: Big Data & Analytics as Discursive Construction, presented at the Doctoral Workshop of the 14th Hamburg International Conference of Logistics (HICL) 2020, Hamburg/Virtual Meeting, Germany, September 22, 2020.

Reinecke, P.C. & Wrona, T. (2020). Technology Frames as Multi-Level Arrangements: Big Data & Analytics as Discursive Construction. Presented at the Annual Meeting of Organizational Research, Hamburg/Virtual Meeting, Germany, September 29-30, 2020. 

Reinecke, P.C. & Wrona, T. (2020). Technology Frames as Multi-Level Arrangements: Big Data & Analytics as Discursive Construction, presented at the OCIS Doctoral Consortium at the 80th Annual Meeting of the Academy of Management (AOM), Vancouver, BC/Virtual Meeting, August 7-11, 2020.

Zapf, A.K., Küberling-Jost, J.A. & Reinecke, P.C. (2020). Societal Transition: The Case of Circular Economy Business Models in the Consumption Phase, presented at the Dresden Nexus Conference, Dresden, Germany, June 3-5, 2020.

Wrona, T. & Reinecke, P.C. (2020). “I Thought It Was Just About Technology.” – A Discourse-Analytical Reconstruction of The Images of Big Data & Analytics in Business Magazines. Presented at the Annual Meeting of the German Academic Association of Business Research (VHB), Frankfurt, Germany, March 17-20, 2020.

Reinecke, P.C. & Wrona, T. (2020). “I Thought It Was Just About Technology.” – A Discourse-Analytical Reconstruction of The Images of Big Data & Analytics in Business Magazines. Presented at the Global Business Innovation (GBI) Seminar Series at Royal Melbourne Institute of Technology (RMIT), Melbourne, Australia, March 3, 2020.

Wrona, T. & Reinecke, P.C. (2019). The “Dark Side” of Big Data Analytics – Uncovering Path Dependency Risks of Big Data Analytics Investments. Presented at the 27th European Conference on Information Systems (ECIS), Stockholm & Uppsala, Sweden, June 8-14, 2019.

Wrona, T. & Reinecke, P.C. (2019). Strategic Risks of Big Data and Analytics – A Path Dependency Perspective. HICL 2019. Hamburg International Conference of Logistics. 

Rückert, N., Fischer, K., Wrona, T., Reinecke, P.C., & Pache, H. (2019). Big Data Analytics in Maritime Logistics: Benefits and Risks for Container Flow Optimization. The 9th International Conference on Logistics and Maritime Systems: Smart Analytics for Maritime and Logistics Systems, Singapur, August 14-16, 2019.

Reinecke, P.C. (2018). Strategic Management Issues in Big Data and Analytics: An Interdisciplinary Approach to Identify Strategic Opportunities and Threats in Maritime Logistics. Annual Meeting of Organizational Research, Frankfurt/Oder, Germany.