Open theses

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Thesis title Thesis type Contact person
Consumer Perception of Event Sponsorships in Esports Master Thesis Viola Kopsch
Further Interest Field:
  • Microtransactions in healthcare
  • Adoption barriers of assistance systems in the medical field
  • Brand identity and marketing strategy in esports
more
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Thesis title Thesis type Contact person
Incentivizing sustainable consumer behavior in e-commerce Master Thesis Charlotte Goblirsch
Further Interest Field:
  • Decision-making process in e-commerce
  • Consumer shopping behaviour in online and offline enviroments
  • Consumer behaviour in second-hand apparel marketplaces
more
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Thesis title Thesis type Contact person
Design of user-centered AI-based software Master Thesis Jan-Niklas Anders
Further Interest Field:
  • User-centric design of IT security software for private smart home networks
  • Voluntary data sharing in data-driven social partnerships for the public good
  • User interaction and perception of AI-based software
more
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Thesis title Thesis type Contact person
No open theses available at the moment Master Thesis Dr. Francisco Carrillo
Further Interest Field:
  • Open innovation
  • Business modes of innovation
  • Collaboration for innovation
more
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In addition to our open topic calls, we give motivated students the opportunity to realize their own research ideas as part of their master thesis. The application should clarify the scientific problem and your motivation for dealing with the topic.

Basically, we are open to thesis topics defined in collaboration with firms. Please note, however, that a bachelor or master thesis is a scientific work aiming at answering a research question.

Application process

To apply for a thesis, please send a letter of motivation and your current transcript of records to anke.bohne@tuhh.de.

If you are an NIT student, please contact Professor Lüthje directly.

Guidelines

Beside the theoretical and practical contribution of a thesis, we also emphasize on a formally accurate work and a comprehensible text. Pay attention to avoid flaws in your literature work, citations, and text. Please consider our guidelines when writing your thesis.

For German-speaking students: A presentation on the rules of good scientific practice can be found here.

English Master Thesis Guidelines
German Leitfaden Masterarbeiten