IM: Prof. Dr. Christian Lüthje

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Prof. Dr. Christian Lüthje

Institution Head

Contact

Phone: +49 (0)40 42878-4515

Fax: +49 (0)40 4273-14479

Email: c.luethje(at)tuhh.de

Room: 4.006 D

About me

I am heading the Institute of Innovation Marketing at Hamburg University of Technology (TUHH) since 2009. Before coming to TUHH, I held the position of a tenured professor at the University of Marburg and at the University of Berne, Switzerland. In education and research, I specialize in the areas of Innovation Management, Innovation Marketing and Entrepreneurship. I prefer to work empirically and I am most fascinated by topics that investigate human behavior (decision-makers, customers, users). Topics related to sustainable customer behaviour and AI-based marketing tools are taking an increasingly important role in my research portfolio. I am very passionate in fostering science-based entrepreneurship at universities. Currently, I am responsible for the Entrepreneurship Track in the dual degree program of the Northern Institute of Technology (NIT) and for the certificate program Interdisciplinary Innovation and Entrepreneurship (INTIE) that is open to five universities in and around Hamburg. I am engaged in some incubators/accelerators and investment committees of public seed/growth funds in Hamburg. If I find time, I love to coach and support startup teams.

Research interests:

User innovation
Crowdsourcing for innovations
Diffusion and adoption of innovations
Market predictions and forecasting

Curriculum Vitae

Since 10/2008	Professor and Director of the Institute of Innovation Marketing
	Department of Management Sciences and Technology, Hamburg University of Technology
2006 – 2008	Professor and Director of the Department of Innovation Management
	Institute of Marketing and Management, University of Bern (Swiss)
2005	Habilitation thesis: „Das Zusammenwirken von Akteuren aus Technologie und Ökonomie im Innovationskontext“ (Cooperation of actors from technology and management in the context of innovations)
	Postdoctoral Qualification / Habilitation
2000 – 2005	Research Associate and Habilitation student
	Institute of Technology and Innovation Management, Hamburg University of Technology
2001	Visiting Research Scholar
	Massachusetts Institute of Technology, Sloan School of Management (USA)
1999	Doctor thesis: „Kundenorientierung im Innovationsprozess“ (Customer-orientation in innovation processes)
	Doctoral graduation
1995 – 1999	Research Associate and Doctoral Candidate
	Institute for Innovation Research, Technology Management and Entrepreneurship, Ludwig-Maximilians-University Munich
1989 – 1994	Dipl.-Kfm.: Business Administration
	Christian-Albrechts-University Kiel

External Research Profiles and Professional Networks

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TU Hamburg

Institute of Innovation Marketing

Am Schwarzenberg-Campus 4

21073, Hamburg

E-mail : sekretariat-w3@tuhh.de

Phone : +49 (0)40 42878-4515

Fax : +49 (0)40 4273-14479