The Agile Design Lab

The ADL — Agile Design Lab at the TUHH — is a flexible development space for ideas, prototypes, testing, presentations, and user feedback. Here, questions arising from research, teaching, business, and society are transformed into concrete concepts, demonstrators, and hands-on applications.

With workshop areas, digital manufacturing, hybrid media technology, and flexible workspaces, the ADL supports the entire process from the initial idea to the tested prototype. Students, researchers, companies, startups, schools, and partners can come together here to develop, experiment, discuss, and showcase their results.
The ADL is jointly organized by ISEM—the Institute for Smart Development and Machine Elements—and the Institute for Organizational Design and Collaboration Engineering. It combines technical product development with innovation research, agile collaboration, user feedback, and science communication.

More information here.

We support companies with evidence-based workshops and programs at the intersection of innovation and organizational design. Our formats are hands-on, research-driven, and tailored to your needs – enabling future-ready structures, learning organizations, and impactful innovation.

If you have any questions, feel free to contact: tim.schweisfurth(at)tuhh.de
You’ll find a selection of our formats below.

Creativity and Innovation with AI
This workshop introduces participants to AI-supported methods throughout the entire innovation process – from early ideation and automated market validation to developing functional MVPs. The focus is on an evidence-based approach to innovation that accelerates development cycles and enhances decision quality. Participants gain hands-on experience with cutting-edge tools such as Large Language Models and generative AI.

Innovation Through Experimentation & Evidence
This workshop teaches companies how to reduce uncertainty in the innovation process through structured experimentation. Participants learn how to formulate hypotheses, run meaningful tests with prototypes, and base their decisions on real user and market feedback. The goal is to enable faster, lower-risk innovation based on solid evidence rather than assumptions.

Designing for Sustainable Innovation Capability
This session focuses on how to design organizations that foster continuous innovation. Participants explore key elements that make companies future-ready and adaptive – including structures, processes, leadership models, and organizational culture. The workshop provides actionable insights into how to systematically create conditions for creativity, learning, and change.

Innovation with Advanced Users
In this workshop, participants learn how to engage Lead Users – those with advanced needs and future-facing perspectives – in the innovation process. The session covers how to identify and collaborate with these users to co-create solutions that are both relevant and impactful. The approach strengthens market orientation and delivers high-value outcomes.

From Technology to Market
Designed for technology-driven firms, this workshop helps participants identify new applications and market opportunities based on their existing capabilities. Participants learn how to analyze their technologies, evaluate market potential, and develop targeted go-to-market strategies. The focus lies in bridging technical excellence with strategic market thinking.