Creativity, idea generation, and idea evaluation

We investigate the antecedents and outcomes of creativity, idea generation, and (biased) evaluation in organizations.

One focus of this research stream is on idea generation and creation. Ideas represent the starting point of innovation processes and are the underlying currency for innovation and new product development. Specifically, we investigate the antecedents of idea creation and which factors affect the likelihood of generating and voicing ideas, the number of ideas, and the quality of ideas.

The second focus of this research stream is the field of idea evaluation and selection. Since organizations cannot implement all ideas, they must evaluate and select the most valuable and promising options for further development and implementation. Idea selection is key to the future success of organizations. Yet, it is hard to select the 'right' idea because evaluators may be prone to biases. We investigate what the antecedents of biased idea selection are, looking into how the evaluator (e.g., perceived hierarchical distance to evaluatee), the source of ideas (e.g., AI vs. human), the evaluated idea (e.g., novelty), or the evaluation context (e.g., the organizational design) affect idea evaluation and selection.

The third focus is on designing and evaluating tools for idea generation, idea evaluation, and the design of novel artifacts. For example, we investigate collaborative information systems such as idea management systems and internal crowdfunding systems but also standalone tools such as brainstorming or brainwriting. We study under which conditions these tools work effectively and efficiently.

Some example research questions we are addressing in the stream on idea generation and evaluation are:

  • Does an organization's design bias idea evaluation?
  • Does anonymity affect idea quantity and quality in brainstorming?
  • Do disruptions affect idea quantity and quality in collaborative idea management systems?
  • How do idea rejections shape individuals' willingness to ideate again?
  • Does an entrepreneur's sound of voice affect the amount of funding she receives?