Innovation and Product Development for Aging Users (project duration: 2012-2014)


Interesting Publications Related to the Project

Florian Kohlbacher, Cornelius Herstatt, Nils Levsen


“Golden opportunities for silver innovation: How demographic changes give rise to entrepreneurial opportunities to meet the needs of older people”



'Design for All'

Related to our research in aging societies and innovation, Klaus Iffländer of the TUHH innoage research team assisted in developing criteria for small and medium enterprises (SMEs) that allow them to understand and approach the concept "Design for All" in a business context. The team consisted of the TUHH's institute for Innovation Marketing, the two consultancies grauwert and NeumannConsult as well as EDAD, a German association promoting the advantages of "Design for All".

Tasked by the German federal ministry for economic affairs and energy the team conducted several interviews and workshops with experts of the following industries: health (including healthcare and medical technology), sanitary (e.g. products for the bathroom), domestic applicances (large and small electrical appliances), furniture and hardware and plastic products. Through this methodology they identified criteria, success factors and instruments that allow a stepwise integration of the concept "Design for All" into SME's development processes.

Please find below a summary of their findings (English) as well as a document with guidelines for SMEs on "Design for All" (German only)


Since the project has already ended, some of the pages are not up-to-date and will not be updated.

Project Financing: Forschungs- & Wissenschaftsstiftung Hamburg 

Volume: 653.760 Euro (incl. 20% Overhead) 

Project Contacts: 

Prof. Dr. Christian M. Ringle - c.ringle(at)tuhh(dot)de

Project Duration: January 2012 to December 2014