This course can be selected as an individual course within the electives block “Betrieb und Management”. This 2 ECTS-course is eligible for all students having the block “Betrieb und Management” in their study program.
Credits: 2 ECTS individual course in “Betrieb und Management” elective block
Structure: Weekly lecture
Examination: Written examination
Course Description:
This course introduces engineering students to essential marketing concepts, covering strategic marketing, product design, pricing, communication, and sales distribution. Tailored for a technical audience, it combines theoretical insights with practical examples to show how marketing principles are applied in the business world.
Why This Course is Essential:
In today’s competitive environment, understanding marketing is crucial for engineering students to ensure their innovations succeed in the marketplace. This course bridges the gap between engineering and marketing, providing the knowledge needed to align product development with market demands and contribute to commercial success.
Content:
The following key questions will be explored throughout the course:
What are the basics of marketing, and why are they important? An introduction to core marketing concepts like marketing strategies, the marketing mix, or market segmentation.
How can companies approach strategic marketing? Understanding strategic marketing with a focus on how to ensure long-term success of companies in markets.
How to ensure customer orientation in the design and development process? Exploring the link between product design and market needs, ensuring alignment with consumer requirements.
How do pricing affect market success? Understanding pricing models and how to determine suitable prices.
What role does communication play in marketing? Examining marketing communication methods and their impact on brand, awareness and conversion.
How is sales managed? Understanding the processes and methods of selling products to customers.
What You Will Learn and Get:
Marketing Foundations: A solid grounding in marketing principles tailored for engineering students.
Practical Applications: Apply theories to real-world scenarios with case studies and expert guest lectures.
By the end of this course, you will have the marketing knowledge and skills to support the success of engineering projects. Join us to enhance your ability to contribute effectively to the business side of engineering.
