External Doctoral Candidate

Contact

Email: henrik.pfeiffer(at)tuhh.de

About me

As an industrial engineer (B.Sc.) and financial economist (M.Sc.), I am passionate about the intersections of technology, business, and society, and I conduct research in this field.
After several years of professional experience, I have been an external doctoral candidate at the Institute for Innovation Marketing at TUHH since 2024.

My research examines the usage behaviour of electric vehicles, the factors that shape this behaviour, and the interactions among these factors.
In collaboration with Volkswagen, which is currently electrifying its vehicle portfolio, I investigate which factors influence usage-related decisions, how these factors are connected, how they evolve over time, and what effects they may produce.