This course is an elective for Engineering and Management bachelor students with major in Logistics and Mobility (Wirtschaftsingenieurwesen - Fachrichtung Logistik und Mobilität). It takes place each summer .
Weekly lecture (including interactive group exercises)
Flipped classroom sessions
2 PBL sessions (5 hours)
Examination:
Participation and preparation of the PBL sessions
Participation and preparation in lecture tasks and flipped classrooms
Final examination
Course Description:
This course explores the dynamic relationship between sustainability and innovation in modern business practices. It focuses on understanding and applying sustainable business strategies while fostering innovation in response to environmental and social challenges. The course covers how businesses can integrate sustainability into their operations, products, and services, and how innovative approaches can drive positive change. Additionally, it addresses the unique challenges of marketing sustainable products and services, emphasizing the strategies needed to position and promote sustainable offerings in competitive markets.
Furthermore, the PBL course provides practical insights into the development and implementation of sustainability-driven innovation, exploring how businesses can leverage new technologies and approaches to create value while addressing global sustainability issues. The course will examine various sectors and industries, focusing on the evolving expectations of consumers, investors, and policymakers, and how businesses can align their strategies with these demands.
