Research Associate & Doctoral Candidate

Amanda Baum

Room: D 3.014
Phone.: +49 (0) 40 42878 4237

To arrange an appointment, please contact us by e-mail.

Curriculum vitae

08/2022 - Today Research Associate & Doctoral Candidate, Working Group for Data-Driven Innovation, TUHH
10/2021 - 06/2022 Chief Commercial Officer International, Curalie
10/2019 - 12/2021 Assistant to CEO, Curalie
10/2019 - 12/2020 Assistant to CEO, VAMED Gesundheit Holding
2018 - 2019 Master of Science, International Management, Nova School of Business and Economics
06/2017 - 12/2017 Research Associate, Kantonsspital Baselland
2013 - 2017 Bachelor of Arts, Culture & Business Sudies (Psycholinguistics & Business Administration), Universität Mannheim

Research interests

Amandas focuses on the field of technological innovations in women's health.

In her first project "Mapping Femtech: An Analysis of M-Health Innovations in Women's Health", she examines the world of women's health apps. Her aim is to identify these apps globally and describe the female technology (femtech) industry in a data-driven descriptive way. This work is not only theoretical, but also practical: Amanda wants to raise awareness of women's health issues in order to contribute to women's health.

In her second project, Amanda explores the organizational challenges that female founders in the femtech industry face when tackling the major challenge of health inequality. She recognizes that addressing such challenges requires navigating paradoxical tensions at multiple levels. Through qualitative research with femtech founders in Germany, Switzerland and Austria, supplemented by the organizations' social media data, Amanda aims to uncover the strategies and approaches used by female entrepreneurs to successfully navigate the identified challenges.

Overall, Amanda's research is characterized by its interdisciplinary nature, as it draws on insights from innovation research, organizational theory and gender inequality in organizations. Her work is not only academically relevant, but also aims to derive tangible implications for innovation in women's health and organizational research. 


Peer reviewed journal publications

  • Gregoriano, C. & Dieterle, T. & Breitenstein, A.L. & Dürr, S. & Baum, A. & Giezendanner, S. & Maier, S. & Leuppi-Taegtmeyer, A. & Arnet, I. & Hersberger, K. & Leuppi, J. (2019). Does a tailored intervention to promote adherence in patients with chronic lung disease affect exacerbations? A randomized controlled trial. Respiratory Research. 20(1).
  • Gregoriano, C. & Dieterle, T. & Breitenstein, A.L. & Dürr, S. & Baum, A. & Maier, S. & Arnet, I. & Hersberger, K. & Leuppi, J. (2018). Use and inhalation technique of inhaled medication in patients with asthma and COPD: Data from a randomized controlled trial. Respiratory Research. 19(1).
  • Thoma, D. & Baum, A. (2018). Reduced Language Processing Automaticity Induces Weaker Emotions in Bilinguals Regardless of Learning Context. Emotion. 19(6).

Conference paper

  • Baum, A. & Thoma, D. (2017). Reduced Language Processing Automaticity Induces Weaker Emotions in Bilinguals Regardless of Learning Context, International Symposium on Bilingualism, Dublin, Ireland.