Research

Our Approach to Research

Academic Collaboration

  • We are convinced that the exchange of knowledge at national and international levels fosters fruitful discussions and can take research to the next level.
  • That is why we prioritize (research-related) collaboration and the exchange of knowledge within our university, in Germany, Europe, and beyond.

Industry Collaboration

  • We place great importance on collaborating with industry to collect data and translate our academic research into solutions for real-world challenges.
  • As a result, we have built a strong network and established close partnerships with companies, startups, and other stakeholders, particularly in the healthcare sector. We understand the language of patients, healthcare professionals, and innovators, and act as a bridge between these three groups. We regularly conduct research in hospitals and outpatient facilities.
  • Collaboration may include: theses, applied research and data science projects, consulting, lectures, workshops, or training sessions.

Our Research Focus Areas

Data-Driven Innovation in Healthcare:

  • Our research in the field of data-driven healthcare focuses on the digital transformation of the sector, which encompasses innovative forms of healthcare and novel, user-centered treatment pathways.
  • We are deeply engaged in the development and evaluation of digital health applications (DiGA) and analyze this emerging industry in Europe and beyond.

Data-Driven Innovation for Sustainability:

  • Through our work on data-driven innovation for sustainability, we aim to contribute to a better understanding of various data streams that - when analyzed holistically - provide a comprehensive view of environmental impacts.
  • By developing robust models, we seek to shed light on sustainability practices in the not-so-environmentally-friendly healthcare sector and in related industries, with the goal of developing solutions for a more sustainable future.

Data-Driven Innovation in Product and Service Development

  • Within a management and business context, our research examines the intricacies of data-driven innovation in the field of product and service development.
  • While technology is a central aspect, the holistic integration of data, innovative methods, user insights, and strategic planning forms the core of our studies in this area.