| The aim of this course is to demonstrate and discussthe essential role of information technology for innovation and competitiveadvantage of a company. Innovations of the 21st century such as Apple's iPod -and the competiveness advantage that results from it - are more and more basedon information than on physical apparatus. Innovations are embedded ininformation networks and the value of a physical apparatus is based on how muchinformation is processed or made available through the apparatus. In addition, informationtechnologies are the core for management, manufacturing and service processes.
In this sense Information Technology Management is important to accelerateinnovations and strengthen competitiveness and, therefore, one of the key partsof Management of Technology (MOT), which is the management to lead R& |
