Charlotte Kreienbaum is a research fellow at the Institute of Management and Decision Sciences at the Hamburg University of Technology (Germany) and a rising PhD student whose research interests lie in organizational behavior and business analytics. Trained in psychology, Charlotte conducts research at the intersection of human behavior and data-driven decision making, with a particular interest in how organizations can optimize performance, well-being, and strategic outcomes. By combining quantitative methods with a behavioral science foundation, her work advances evidence-based insights for decision making in complex organizational and societal systems. Her scholarly contributions include a publication in the Journal of Occupational Health Psychology and ongoing projects advance empirical and methodological insights for management and applied behavioral research.

Brief Bio

• 09/2025 – present: Research Fellow and PhD Student at the Institute of Management and Decision Sciences (Prof. Dr. Christian M. Ringle), Hamburg University of Technology

• 10/2024 - 08/2025: Research Fellow at the Institute of A&F Marketing - Consumer Psychology (Prof. Dr. Ulrich Orth), University of Kiel (part-time 50%)

• 10/2024 - 08/2025: Marketing Manager at MOVESELL GmbH (part-time 50%)

• 10/2022 - 09/2024: Master of Science (M.Sc.), Psychology, University of Kiel

• 08/2022 - 06/2023: Study Abroad Scholarship Student via the Graduate Student Exchange Program at the University of Kansas, USA

• 10/2018 - 09/2022: Bachelor of Science (B.Sc.), Psychology, University of Kiel