These are the web pages of the Institute of Human Resource Management and Organizations (HRMO), W-9, belonging to the department for Management Sciences and Technology at the Hamburg University of Technology (TUHH). Our mission is to conduct outstanding research, to offer our students excellent lectures and seminars for a top-level education, and to ensure continuous knowledge transfer by frequently undertaking applied business projects with renowned companies. Our team is committed to improving the already excellent reputation of the Hamburg University of Technology (TUHH). Enjoy gathering additional information by surfing our web pages. If you have further questions, please do not hesitate contacting us.

Best regards, Christian M. Ringle

Recent Publications


Basco, R., Hair, J. F., Ringle, C. M., & Sarstedt, M. (2022). Advancing Family Business Research Through Modeling Nonlinear Relationships: Comparing PLS-SEM and Multiple Regression. Journal of Family Business Strategy, forthcoming.

Becker, J.M., Proksch, D., & Ringle, C.M. (2022) Revisiting Gaussian Copulas to Handle Endogenous Regressors. Journal of of the Academy of Marketing Science, forthcoming.

Cepeda-Carrión, G., Hair, J.F., Ringle, C.M., Roldán, J.L. & García-Fernández, J. (2022), Guest editorial: Sports management research using partial least squares structural equation modeling (PLS-SEM), International Journal of Sports Marketing and Sponsorship, 23 (2), 229-240.

Cho, G., Hwang, H., Sarstedt, M. & Ringle C.M.(2022) A Prediction-Oriented Specification Search Algorithm for Generalized Structured Component Analysis, Structural Equation Modeling: A Multidisciplinary Journal.

Cho, G., Lee, J., Hwang, H., Sarstedt, M., & Ringle, C. M. (2022). A Comparative Study of the Predictive Power of Component-based Approaches to Structural Equation Modeling, European Journal of Marketing, Vol. ahead-of-print No. ahead-of-print.

Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2022). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). 3rd edition, Thousand Oaks: Sage. ISBN: 978-1-5443-9640-8

Liu, Y., Ting, H., & Ringle, C. M. (2022). Appreciation to and Behavior Intention Regarding Upscale Ethnic Restaurants, Journal of Hospitality & Tourism Research, forthcoming.

Sarstedt, M., Hair, J. F., Pick, M., & Ringle C. M. (2022). Progress in Partial Least Squares Structural Equation Modeling Use in Marketing Research in the Last Decade. Psychology & Marketing, 1-30.

Sarstedt, Marko & Hair, Joseph & Ringle, Christian. (2022). “PLS-SEM: indeed a silver bullet” – retro-spective observations and recent advances. Journal of Marketing Theory and Practice. 1-15.

Sarstedt, M., Radomir, L., Moisescu, O. I., & Ringle, C. M. (2022). Latent Class Analysis in PLS-SEM: A Review and Recommendations for Future Applications, Journal of Business Research, 138, 398-407.


Chaouali, W., Souiden, N., & Ringle, C. M. (2021). Elderly Customers' Reactions to Service Failures: The Role of Future Time Perspctive, Wisdom and Emotional Intelligence, Journal of Services Marketing, 35(1), 65-77.

Damberg, S. (2021). Predicting Future Use Intention of Fitness Apps Among Fitness App Users in the United Kingdom: The Role of Health Consciousness, International Journal of Sports Marketing and Sponsorship. Vol. ahead-of-print No. ahead-of-print.

Damberg, S. (2021). Wahrgenommene Reputation der Genossenschaftsbanken und nachhaltige Zufriedenheit ihrer Mitglieder-Kunden in Deutschland, Zeitschrift für das gesamte Genossenschaftswesen (ZfgG), 71(2), 70-89.

Damberg, S. & Frömbling, L. (2021). "Furry Tales": Pet Ownership's Influence on Subjective Well-being During Covid-19 Times, Quality & Quantity, 1-20.

Hair, J. F., Binz Astrachan, C., Moisescu, O. I., Radomir, L., Sarstedt, M., Vaithilingam, S., & Ringle, C. M. (2021). Executing and Interpreting Applications of PLS-SEM: Updates for Family Business Researchers, Journal of Family Business Strategy, 12(3),10092.

Hair, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., & Ray, S. (2021). Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R., Cham: Springer.

Hwang, H., Ringle C.M,, & Sarstedt, S. (2021). Guest Editorial: Special Issue on Composite-based Structural Equation Modeling. SIGMIS Database 52, 7-9.

Liengaard, B. D., Sharma, P. N., Hult, G. T. M., Jensen, M. B., Sarstedt, M., Hair, J. F., & Ringle, C. M. (2021). Prediction: Coveted, Yet Forsaken? Introducing a Cross-Validated Predictive Ability Test in Partial Least Squares Path Modeling, Decision Sciences, 52(2), 362-392.

Liu, Y., Yu, C., & Damberg, S. (2021, in press). Exploring the Drivers and Consequences of the "Awe" Emotion in Outdoor Sports - A Study Using the Latest Partial Least Squares Structural Equation Modeling Technique and Necessary Condition Analysis, International Journal of Sports Marketing and Sponsorship. Vol. ahead-of-print No. ahead-of-print.

Nunkoo, R., Teeroovengadum, V. & Ringle, C.M. (2021). Introduction: advances in marketing research methods. In: Nunkoo, R., Teeroovengadum, V. & Ringle, C.M. (eds) Handbook of Research Methods for Marketing Management. Edward Elgar Publishing Limited: Gheltenham.

Rasoolimanesh, S. M., Ringle, C. M., Sarstedt, M., & Olya, H. (2021). The Combined Use of Symmetric and Asymmetric Approaches: Partial Least Squares-Structural Equation Modeling and Fuzzy-Set Qualitative Comparative Analysis, International Journal of Contemporary Hospitality Management, 33(5), 1571-1592.

Saari, U. A., Damberg, S., Frömbling, L., & Ringle, C. M. (2021). Sustainable Consumption Behavior of Europeans: The Influence of Environmental Knowledge and Risk Perception on Environmental Concern and Behavioral Intention, Ecological Economics, 189(107155), 1-14.

Sarstedt, M., Ringle, C. M., & Hair, J. F. (2021). Partial Least Squares Structural Equation Modeling. In: Homburg, C., Klarmann, M., Vomberg, A. E. (eds.) Handbook of Market Research. Springer: Cham.

Sitar-Taut, D.-A., Mican, D., Frömbling, L., & Sarstedt, M. (2021). Digital Socialligators? Social Media-Induced Perceived Support During the Transition to the COVID-19 Lockdown, Social Science Computer Review, 1-20.

Ting, H., Cheah, J.-H., Lim, X.-J., Ringle, C. M., Liu, Y., & Leong, C.-M. (2021). Guest Editorial: Are They All the Same? A Rethink of Young Consumers through the Lens of Generation Theories, Young Consumers, 22(1), 1-9.