Institute of Management and Decision Sciences

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Adjunct Prof. Dr. Siegfried Gudergan

Visiting Guest Researcher (2011 - present)

Professor of Strategic Managment at the University of Waikato, New Zealand, and Co-director of NZIBR Enterprise Innovation Unit

Contact: siggi.gudergan(at)waikato.ac(dot)nz

 

Short description:

Prof. Gudergan has the equivalents of a bachelor's and master's degree, respectively, in business administration and economics from the RWTH-Aachen (Aachen University of Technology in Germany). In his master's degree he specialized in Economics, Finance and Production & Operations Management. He has a PhD in Management from the former Australian Graduate School of Management (the degree was awarded by both the University of Sydney and UNSW) with a thesis that addresses the Performance and Governance of Strategic Alliances.

He reviews on a regular basis for international journals, edits special issues for journals and is an invited grant assessor for both the Social Sciences & Humanities Research Council of Canada and the Australian Research Council where he is an Oz Reader. He has also been the Chair-Elect for the Knowledge & Innovation Interest Group within the Strategic Management Society; and been an invited speaker at both academic and industry conferences including the Carnegie Bosch Institute Conference on Mergers, Acquisitions, Alliances and Networks.

Fields of Research

  • Business & Strategy & Strategic Management (incl. entrepreneurship, innovation, organisational change & performance, international business & management)
  • Services & Customer Decision Making
  • Partial Least Squares Structural Equation Modeling (PLS-SEM)

Publications

2021

Castillo Apraiz, J., Richter, N. F., Matey de Antonio, J., & Gudergan, S. (2021). The Role of Competitive Strategy in the Performance Impact of Exploitation and Exploration Quality Managament Practices, European Business Review, 33(1).

Hair, J. F., Sarstedt, M., Ringle, C. M., Gudergan, S., Castillo Apraiz, J., Cepeda Carrión, G. A., & Roldán, J. L. (2021). Manual Avanzado de Partial Least Squares Structural Equation Modeling (PLS-SEM), OmniaScience Scholar: Terrassa, Barcelona. ISBN: 978-84-122028-7-8

Lai, P.-H., Gudergan, S., Young, T., & Lee, K. (2021). Resident Intention to Invite Friends, Relatives, and Acquaintances: The Dynamic Process of Place Identity as a Motivator, Tourism Management, 84(104251).

Randhawa, K., Wilden, R., & Gudergan, S. (2021). How to Innovate Toward an Ambidextrous Business Model? The Role of Dynamic Capabilities and Market Orientation, Journal of Business Research, 130, 618-634.

2020

Ringle, C. M., Sarstedt, M., Mitchell, R., & Gudergan, S. P. (2020). Partial least squares structural equation modeling in HRM research. The International Journal of Human Resource Management, 31(12), 1617-1643.

2019

Ahrholdt, D. C., Gudergan, S. P., & Ringle, C. M. (2019). Enhancing Loyalty: When Improving Consumer Satisfaction and Delight Matters. Journal of Business Research, 94, 18-27.

Biesenthal, C., Gudergan, S., & Ambrosini, V. (2019). The Role of Ostensive and Performative Routine Aspects in Dynamic Capability Deployment at Different Organizational Levels. Long Range Planning, 52(3), 350-365.

Carlson, J., Gudergan, S. P., Gelhard, C., & Rahman, M. M. (2019). Customer Engagement with Brands in Social Media Platforms: Configurations, Equifinality and Sharing. European Journal of Marketing, 53(9), 1733-1758.

Hair, J. F., Ringle, C. M., Gudergan, S. P., Fischer, A., Nitzl, C., & Menictas, C. (2019). Partial Least Squares Structural Equation Modeling-based Discrete Choice Modeling: An Illustration in Modeling Retailer Choice. Business Research, 12, 115-140.

Hair, J. F., Sarstedt, M., Ringle, C. M., Gudergan, S. P., & Tang, J. (2019). 進階結構方程模式. Thousand Oaks: Sage. ISBN: 978-986-266-199-4

Hair, J. F., Sarstedt, M., Ringle, C. M., & Gudergan, S. P. (2019). Những vấn đề nâng cao trong mô hình phương trình cấu trúc bình phương tối thiểu riêng phần. ISBN: 978-604-792-003-7

Peters, M. D., Gudergan, S., & Booth, P. (2019). Interactive Profit-Planning Systems and Market Turbulence: A Dynamic Capabilities Perspective. Long Range Planning, 52(3), 386-405.

Wilden, R., Gudergan, S., Akaka, M., Averdung, A., & Teichert, T. (2019). The Role of Cocreation and Dynamic Capabilities in Service Provision and Performance: A Configurational Study. Industrial Marketing Management, 78, 43-57.

Wilden, R., Gudergan, S., & Lings, I. (2019). The Interplay and Growth Implications of Market Orientation and Dynamic Capabilities, Industrial Marketing Management, 83, 21-30.

2018

Hair, J. F., Sarstedt, M., Ringle, C. M., & Gudergan, S. P. (2018). Advanced Issues in Partial Least Squares Structural Equation Modeling. Thousand Oaks: Sage. ISBN-13: 978-1-4833-7739-1

Randhawa, K., Wilden, R., & Gudergan, S. (2018). Open Service Innovation: The Role of Intermediary Capabilities. The Journal of Production Innovation Management, 35(5), 808-838.

Schirmer, N., Ringle, C. M., Gudergan, S. P., & Feistel, M. S. G. (2018). The Link between Customer Satisfaction and Loyalty: The Moderating Role of Customer Characteristics. Journal of Strategic Marketing, 26(4), 298-317.

Tang, R., & Gudergan, S. (2018). A Meta-Analysis of the International Experience-Ownership Strategy Relationship: A Dynamic Capabilities View. Management International Review, 58(4), 541-570.

Wilden, R., Gudergan, S., & Lings, I. (2018). The Interplay and Growth Implications of Dynamic Capabilities and Marketing Orientation. Industrial Marketing Management, 83, 21-30.

Yu, T., Gudergan, S., & Chen, C. F. (2018). Achieving Employee Efficiency-Flexibility Ambidexterity. International Journal of Human Resource Management, online, 37 pages.

2017

Ahrholdt, D. C., Gudergan, S. P., & Ringle, C. M. (2017). Enhancing Service Loyalty: The Roles of Delight, Satisfaction, and Service Quality. Journal of Travel Research, 56(4), 436-450.

Hair, J., Sarstedt, M., Gudergan, S., & Ringle, C. M. (2017). Advanced Issues in Partial Least Squares Structural Equation Modeling. Sage Publications.

Kleinaltenkamp, M., Plewa, C., Gudergan, S., Karpen, I., & Chen, T. (2017). Usage Center - Value Cocreation in a Multi-Actor Usage Processes. Journal of Service Theory and Practice, 27(4), 31 pages.

Lai, P.-H., Lyons, K., Gudergan, S., & Grimstad, S. (2017). Understanding the Psychological Impact of Unconventional Gas Developments in Affected Communities, Energy Policy, 101, 492-501.

Wilden, R. & Gudergan, S. (2017). Service-Dominant Orientation, Dynamic Capabilities and Firm Performance. Journal of Service Theory and Practice, 27(4), 808-832.

2016

Ahrholdt, D. C., Gudergan, S. P., & Ringle, C. M. (2016). What Drives Customer Loyalty? Nonlinear Effects of Customer Delight and Satisfaction on Loyalty and the Moderating Role of Service Experience. In C. Campbell & J. J. Ma (Eds.), Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing (pp. 742-750). Cham: Springer International Publishing

Gelhard, C., von Delft, S., & Gudergan, S. (2016). Heterogeneity in Dynamic Capability Configurations: Equifinality and Strategic Performance, Journal of Business Research, 69(11), 5272-5279.

Gudergan, S., Devinney, T., & Ellis, S. R. (2016). Cooperation and Compliance in Non-Equity Alliances, Journal of Business Research, 69(5), 1759-1764.

Ratzmann, M., Gudergan, S., & Bouncken, R. (2016). Capturing Heterogeneity and PLS-SEM Prediction Ability: Alliance Governance and Innovation, Journal of Business Research, 69(10), 4593-4603.

Richter, N. F., Hauff, S., Schlägel, C., Gudergan, S., Ringle, C. M., & Gunkel, M. (2016). Using Cultural Archetypes in Cross-cultural Management Studies, Journal of International Management, 22(1), 63-83.

Sarstedt, M., Hair, J. F., Ringle, C. M., Thiele, K. O., & Gudergan, S. (2016). Estimation Issues with PLS and CBSEM: Where the Bias Lies!. Journal of Business Research, 69(10), 3998-4010.

Sarstedt, M., Ringle, C. M., & Gudergan, S. (2016). Guidelines for Treating Unobserved Heterogeneity in Tourism Research: A Comment on Marques and Reis (2015), Annals of Tourism Research, 57, 279-284.

2015

Bouncken, R., Pesch, R., & Gudergan, S. (2015). Strategic Embeddedness of Modularity in Alliances: Innovation and Performance Implications, Journal of Business Research, 68(7), 1388-1394.

Wilden, R., & Gudergan, S. (2015). The Impact of Dynamic Capabilities on Operational Marketing and Technological Capabilities: Investigating the Role of Environmental Turbulence, Journal of the Academy of Marketing Science, 43, 181-199.

2014

Gajendran, T., Brewer, G., Gudergan, S., & Sankaran, S. (2014). Deconstructing Dynamic Capabilities: The Role of Cognitive and Organizational Routines in the Innovation Process, Construction Management and Economics, 32(3), 246-261.

Pitsis, T. S., Sankaran, S., Gudergan, S., & Clegg, S. (2014). Governing Projects under Complexity: Theory and Practice in Project Management, International Journal of Project Management, 32(8), 1285-1290.

Sarstedt, M., Ringle, C. M., Raithel, S., & Gudergan, S. P. (2014). In Pursuit of Understanding What Drives Fan Satisfaction, Journal of Leisure Research, 46(4), 419-447.

2013

Louviere, J., Lings, I., Islam, T., Gudergan, S., & Flynn, T. (2013). An Introduction to the Application of (Case 1) Best-Worst Scaling in Marketing Research, International Journal of Research in Marketing, 30(3), 292-303.

Mathies, C., Gudergan, S., & Wang, P. (2013). The Effects of Customer-Centric Marketing and Revenue Management on Travelers' Choices, Journal of Travel Research, 52(4), 479-493.

Müller, R., Andersen, E. S., Kvalnes, S. J., Turner R., Biesentahl, C., & Gudergan, S. (2013). The Interrelationship of Governance, Trust, and Ethics in Temporary Organizations, Project Managament Journal, 44(4), 26-44.

Wilden, R., Gudergan, S., Nielsen, B., & Lings, I. (2013). Dynamic Capabilities and Performance: Strategy, Structure and Environment, Long Range Planning, 46(1-2), 72-96.

2012

Gudergan, S. P., Devinney, T., Richter, N. F., & Ellis, R. S. (2012). Strategic Implications for (Non-Equity) Alliance Performance, Long Range Planning, 45(5-6), 451-476.

Mathies, C., & Gudergan, S. (2012). Do Status Levels in Loyalty Programmes Change Customers' Willingness to Pay?, Journal of Revenue and Pricing Management, 11(3), 274-288.

Nielsen, B., & Gudergan, S. (2012). Exploration and Exploitation Fit and Performance in International Strategic Alliances, International Business Review, 21(4), 558-574.

Sarstedt, M., Ringle, C. M., Raithel, S., & Gudergan, S. P. (2012). In Pursuit of Understanding What Drives Fan Satisfaction, Management@TUHH Research Paper Series (Vol. 7). Hamburg. Hamburg University of Technology.

2011

Mathies, C., & Gudergan, S. (2011). The Role of Fairness in Modelling Customer Choice, Australasian Marketing Journal, 19(1), 22-29.

Rigdon, E. E., Ringle, C. M., Sarstedt, M., & Gudergan, S. P. (2011). Assessing Heterogeneity in Customer Satisfaction Studies: Across Industry Similarities and within Industry Differences, Advances in International Marketing, 22, 169-194.

2010

Wilden, R., Gudergan, S., & Lings, I. (2010). Employer Branding: Strategic Implications for Staff Recruitment, Journal of Marketing Management, 26(1-2), 56-73.

2008

Beatson, A., Lings, I. N., & Gudergan, S. (2008). Employee Behaviour and Relationship Quality: Impact on Customers, Service Industries Journal, 28(2), 211-223.

Beatson, A., Lings, I. N., & Gudergan, S. (2008). Service Staff Attitudes, Organizational Practices and Performance Drivers, Journal of Management & Organisation, 14(2), 168-179.

Gudergan, S. P., Ringle, C. M., Wende, S., & Will, A. (2008). Confirmatory Tetrad Analysis in PLS Path Modeling. Journal of Business Research, 61(12), 1238–1249.

Lings, I. N., Beatson, A., & Gudergan, S. (2008). The Impact of Implicit and Explicit Communications on Service Delivery Staff, Service Industries Journal, 28(10), 1431-1443.

2007

Mathies, C., & Gudergan, S. (2007). Revenue Management and Customer Centric Marketing - How Do They Influence Travellers' Choices?, Journal of Revenue and Pricing Management, 6, 331-346.

2006

Hackman, D., Gudergan, S., Wang, P. Z., & Daniel, K. (2006). A Service Perspective on Modelling Intentions of On-Line Purchasing, Journal of Services Marketing, 20(7), 459-470.

Kenney, J. L., & Gudergan, S. (2006). Knowledge Integration in Organizations: An Empirical Assessment, Journal of Knowledge Management, 10(4), 43-58.

2004

Gudergan, S. (2004). Managing Technological Change: A Strategic Partnership Approach, Management Learning, 35(1), 94-96.