The Institute of Innovation Marketing as a talent pool

For 15 years now, every winter and summer term, outstanding students in economics and related fields have been admitted to the “WiWi-Talents” program. The award winners are included in the renowned "WiWi Talent Book", which is presented to over 500 HR decision-makers of well-known companies in the German-speaking area. This interlinking of science and business benefits not only students, but also companies that can get in touch with highly talented young students.

"WiWi-Talents" are not only characterized by excellent grades, but also convince by well matured future and career planning. In addition, a letter of recommendation from a professor is expected by the jury members.

For the winter term 2019/2020, one of our master's students - Lukas Nielandt - was selected as a “WiWi talent” on the suggestion of Professor Lüthje. This makes our institute for innovation marketing a proud “WiWi talent pool”.

Promotion celebration of Ms. Frederike Esther Rhein

We had reason to be happy on February 14th 2020! Ms. Rhein has successfully passed her doctoral examination with us at the institute.

On that occasion, Supervisor Prof. Dr. Christian Lüthje and Sabine Dobberitz, of course, presented some flowers and gifts.

Well done and Congratulations! The examiners, friends and family of Ms. Rhein and the whole staff of the institute felicitate.

Visit to the 17th Open and User Innovation Conference (OUI) in Utrecht

The 17th Open and User Innovation Conference (OUI) took place from 8 to 10 July 2019. The institute for Innovation Marketing was represented there with two lectures on the subject of diffusion of user innovations.

Parts of the University of Utrecht are located in the historic “Domkerk” St. Martin´s Cathedral. It lies directly in front of the Utrecht Cathedral Tower, the highest church tower in the Netherlands. On 23 January 1579, the Treaty on the Union of Utrecht was adopted in the current auditorium, where this year´s OUI was also opened. Thus, the Netherlands was created here.

In the background of the professor and the institute staff a whale sculpture made off 5 tons of plastic waste can be seen. This symbolizes the research of the University of Utrecht in the field of sustainable water management.
Giant plastic whale on its way to Utrecht

Catering was provided in the historic “Pandshof” of the cathedral. The courtyard has existed since 14th century and has hosted many generations of clergymen and scholars. Its centre is decorated with the statue of Hugo Wstinc, also called “the writing monk”. What better place for a scientific conference!

Like the monk, we also return our institute work with many great impressions and inspired by the numerous lectures.

Boris Bornewasser, from Körber AG, gives guest lecture for the institute for Innovation Marketing

On Tuesday, 28th May 2019, we were again able welcome Mr. Boris Bornewasser from Körber AG as a guest speaker at our lecture.

Mr. Bornewasser gave a lecture on the subject “The 3D Negotiation Approach” that within the framework of the event: Strategies and Methods of Negation was very well received by the students.

Promotion celebration of Mr. David Beirau

On monday the 20th may of 2019 David Beirau successfully passed his doctoral examination at our institute. Afterwards there was a small celebration with the family and friends. For our institute this is always a special event.

f. l. t. r.: The secon examiner Mr. Prof. Dr. Christian Ringle, the doctoral supervisor Mr. Prof. Dr. Christian Lüthje and Herr David Beirau. Prof. Dr. Matthias Meyer was the charmain of the doctorate.

Friederike Esther Rhein (left, doctoral student) and Sabine Dobberitz (right) are happy with David Beirau (centre) after passing the exam.

Stefan Ritt, Head of Global Marketing von 3YourMind, besucht das Institut für Innovationsmarketing

On the 23rd of April 2019 Stefan Ritt, the Head of Global Marketing of the additive manufacturing software company 3YourMind, visited the Institute of Innovation Marketing. He possesses several decades of experience in international negotiations and therefor held a guest lecture in our class "Strategies and Methods of Negotiation". Before he joined 3Yourmind he was, among others, the Vice President of Global Marketing and Communications at SLM Solutions and chairman of the workgroup for additive manufacturing in aerospace of the German Institute for Standardization, DIN.

3YourMind was founded in 2014 at the Technical University Berlin. Its software solution is integrating CAD-Programs and modern 3D-Printing applications and printers. They won several prices, among them the German Innovation Award and the FormNext award. They raised more than 12 Million US$ in capital so far and opened offices in Berlin, Munich, Wroclaw, Paris and San Francisco.

We and the students were very happy to meet Mr. Stefan Ritt.

Summer Festival 2017

Some impressions from this year's summer festival at the TUHH.

Ms. Christine Elstner's Promotion

On April 26th 2017, our long-term research associate, Ms. Christine Elstner, successfully passed her doctoral examination. This event was subsequently celebrated in a small setting at our institute, together with the examiners, colleagues, family and friends.