Institute of

Innovation Marketing

Welcome to the Institute of Innovation Marketing (IM) at Hamburg University of Technology (TUHH).

The institute is home to a committed team dedicated to modern teaching, to research of actual and relevant phenomena and beneficial knowledge transfer. The Institute of Innovation Marketing works in the areas of marketing, innovation management and entrepreneurship. Our portfolio of activities includes both projects in international cooperation and activities with partners in the region . We work in close cooperation with international research institutions and business partners.

Our courses aim at dissemination of scientific knowledge on the most relevant subjects in marketing, innovation and entrepreneurship. We align our lectures to up-to-date economical challenges. In our teaching we apply innovative teaching methods and use project-based learning.

Our research is focused on conducting empirical studies aiming at providing value for theory and practice.

For knowledge transfer we operate as a qualified cooperation partner in business contexts offering speeches, training courses and consulting projects.