Research Fellow and Doctoral Student at the Institute of Human Resource Management and Organizations.
2016 – 2017
Marketing & Communications Manager at RelinkLabs ApS, a recruitment technology startup situated in Copenhagen, Denmark.
2013 – 2016
Copenhagen Business School: MSc Business and Development Studies. Minor in Social Entrepreneurship. Diploma thesis on Strategic NGO Management.
Federation University Australia, exchange semester with a focus on International Human Resource Management and Marketing Research.
2010 – 2013
University of Southern Denmark: Danish-German Double-Degree Programme in BSc International Management and Modern Languages with a major in Human Resource Management and Marketing.
- Business Administration and Enterprise Resource Planning: CERMEDES AG
- International Production Management and Enterprise Resource Planning: CERMEDES AG
- Accenture Campus Innovation Challenge
- Supervision of Theses
This research project examines the reputation of banks from the customer's perspective. The theoretical model is based on reputation and satisfaction models from the marketing literature. The project consists of three studies. First, the established reputation model by Schwaiger (2004) is adapted to the banking context. Second, the model is extended by the construct of trust, and third, a new construct - especially for cooperative banks - is developed. The results of the PLS path analysis show that performance and attractiveness positively influence bank reputation, which in turn has a positive impact on customer satisfaction and loyalty. Furthermore, trust is positively influenced by perceived likeability. Cooperative orientation mediates the relationship between reputation and customer satisfaction. The results have far-reaching implications for the strategic reputation management of banks from a theoretical and practical perspective.
Fields of Research
- Bank Reputation
- Customer and Member Satisfaction
- PLS Path Modeling Methods
- Subjective Well-Being
- Technology Acceptance in Health Care
Damberg, S. (2021, in press). Predicting Future Use Intention of Fitness Apps Among Fitness App Users in the United Kingdom: The Role of Health Consciousness, International Journal of Sports Marketing and Sponsorship.
Damberg, S. (2021). Wahrgenommene Reputation der Genossenschaftsbanken und nachhaltige Zufriedenheit ihrer Mitglieder-Kunden in Deutschland, Zeitschrift für das gesamte Genossenschaftswesen (ZfgG), 71(2), 70-89.
Liu, Y., Yu, C., & Damberg, S. (2021, in press). Exploring the Drivers and Consequences of the "Awe" Emotion in Outdoor Sports - A Study Using the Latest Partial Least Squares Structural Equation Modeling Technique and Necessary Condition Analysis, International Journal of Sports Marketing and Sponsorship.
Saari, U. A., Damberg, S., Frömbling, L., & Ringle, C. M. (2021). Sustainable Consumption Behavior of Europeans: The Influence of Environmental Knowledge and Risk Perception on Environmental Concern and Behavioral Intention, Ecological Economics, 189(107155), 1-14.
Presentations at Conferences
Damberg, S. (2021). Challenge-Based Learning als zukunftsorientieres Lehr- und Lernkonzept? Proceedings of the SAP Academic Community Conference D-A-CH 2021, Zeppelin University, Friedrichshafen, Germany.
Damberg, S. (2021). Customer-Perceived Reputation and Sustainable Satisfaction in the German Banking Sector: Structured Abstract. Presentation at the 2021 Academy of Marketing Science (AMS) Virtual Conference, New York, US.
Damberg, S. (2021). Über die nachhaltige Zufriedenheit von Genossenschaftsbankkunden. Presentation at the 14. International NPO-Colloquium, Johannes Kepler University, Linz, Austria.
Mischel, T. & Damberg, S. (2021). Drivers of Customer Satisfaction with Waste-Disposal-Services. A PLS-SEM Approach. Presentation at the Hamburg International Conference of Logistics (HICL) 2021, Hamburg University of Technology (TUHH), Hamburg, Germany.
Damberg, S. (2020). Über den Einsatz von SAP S/4HANA in der digitalen, internationalen Lehre. Proceedings of the SAP Academic Community Conference D-A-CH 2020, Munich, Germany.
Damberg, S. (2019). On the Role of Member Value in Cooperatives. Presentation at the XXIV. Nachwuchswissenschaftler/innen-Tagung der AGI, Nuremberg, Germany.
Damberg, S. (2019). The Role of Social Innovations in Platform Coops and Perceived Member Value. Presentation at the ICA-CCR European Research Conference, Berlin, Germany.