Prof. Dr. Siegfried Gudergan

Visiting Guest Researcher (2011 - present)

Professor of Strategic Managment at the University of Waikato, New Zealand, and Co-director of NZIBR Enterprise Innovation Unit

Contact: siggi.gudergan(at)


Short description:

Prof. Gudergan has the equivalents of a bachelor's and master's degree, respectively, in business administration and economics from the RWTH-Aachen (Aachen University of Technology in Germany). In his master's degree he specialized in Economics, Finance and Production & Operations Management. He has a PhD in Management from the former Australian Graduate School of Management (the degree was awarded by both the University of Sydney and UNSW) with a thesis that addresses the Performance and Governance of Strategic Alliances.

He reviews on a regular basis for international journals, edits special issues for journals and is an invited grant assessor for both the Social Sciences & Humanities Research Council of Canada and the Australian Research Council where he is an Oz Reader. He has also been the Chair-Elect for the Knowledge & Innovation Interest Group within the Strategic Management Society; and been an invited speaker at both academic and industry conferences including the Carnegie Bosch Institute Conference on Mergers, Acquisitions, Alliances and Networks.

Fields of Research

  • Business & Strategy & Strategic Management (incl. entrepreneurship, innovation, organisational change & performance, international business & management)
  • Services & Customer Decision Making
  • Partial Least Squares Structural Equation Modeling (PLS-SEM)

Latest Publications


Ahrholdt, D., Gudergan, S., & Ringle, C. (2019). Enhancing Loyalty: When Improving Consumer Satisfaction and Deligt Matters. Journal of Business Research, 94, 18-27. doi: 10.1016/j.jbusres.2018.08.040

Biesenthal, C., Gudergan, S., & Ambrosini, V. (2019). The Role of Ostensive and Performative Routine Aspects in Dynamic Capability Deployment at Different Organizational Levels. Long Range Planning, 52(3), 350-365. doi: 10.1016/j.lrp.2018.03.006

Carlson, J., Gudergan, S. P., Gelhard, C., & Rahman, M. M. (2019). Customer Engagement with Brands in Social Media Platforms: Configurations, Equifinality and Sharing. European Journal of Marketing, 53(9), 1733-1758. doi: 10.1108/EJM-10-2017-0741

Hair, J., Ringle, C., Gudergan, S., Fischer, A., Nitzl, C., & Menictas, C. (2019). Partial Least Squares Structural Equation Modeling-Based Discrete Choice Modeling: An Illustration in Modeling Retailer Choice. Business Research, 12(1), 115-142. doi: 10.1007/s40685-018-0072-4

Peters, M. D., Gudergan, S., & Booth, P. (2019). Interactive Profit-Planning Systems and Market Turbulence: A Dynamic Capabilities Perspective. Long Range Planning, 52(3), 386-405. doi: 10.1016/j.lrp.2018.03.004

Wilden, R., Gudergan, S., Akaka, M., Averdung, A., & Teichert, T. (2019). The Role of Cocreation and Dynamic Capabilities in Service Provision and Performance: A Configurational Study. Industrial Marketing Management, 78, 43-57. doi: 10.1016/j.indmarman.2018.06.008


Gudergan, S., & Tang, R. (2018). A Meta-Analysis of the International Experience-Ownership Strategy Relationship: A Dynamic Capabilities View. Management International Review, 58(4), 541-570. doi: 10.1007/s11575-018-0349-z

Randhawa, K., Wilden, R., & Gudergan, S. (2018). Open Service Innovation: The Role of Intermediary Capabilities. The Journal of Production Innovation Management, 35(5), 808-838. doi: 10.1111/jpim.12460

Ringle, C. M., Sarstedt, M., Mitchell, R., & Gudergan, S. P. (2018). Partial Least Squares Structural Equation Modeling in HRM Research. International Journal of Human Resource Management, online, 1-27. doi: 10.1080/09585192.2017.1416655

Schirmer, N., Ringle, C. M., Gudergan, S. P., & Feistel, M. S. G. (2018). The Link between Customer Satisfaction and Loyalty: The Moderating Role of Customer Characteristics. Journal of Strategic Marketing, 26(4), 398-317. doi: 10.1080/0965254X.2016.1240214

Wilden, R., Gudergan, S., & Lings, I. (2018). The Interplay and Growth Implications of Dynamic Capabilities and Marketing Orientation. Industrial Marketing Management, 83, 21-30. doi: 10.1016/j.indmarman.2018.11.001

Yu, T., Gudergan, S., & Chen, C. F. (2018). Achieving Employee Efficiency-Flexibility Ambidexterity. International Journal of Human Resource Management, online, 37 pages. doi: 10.1080/09585192.2018.1449762


Ahrholdt, D. C., Gudergan, S. P., & Ringle, C. M. (2017). Enhancing Service Loyalty: The Role of Delight, Satisfaction, and Service Quality. Journal of Travel Research, 56(4), 436-450. doi: 10.1177/0047287516649058

Hair, J., Sarstedt, M., Gudergan, S., & Ringle, C. M. (2017). Advanced Issues in Partial Least Squares Structural Equation Modeling. Sage Publications.

Kleinaltenkamp, M., Plewa, C., Gudergan, S., Karpen, I., & Chen, T. (2017). Usage Center - Value Cocreation in a Multi-Actor Usage Processes. Journal of Service Theory and Practice, 27(4), 31 pages. doi: 10.1108/JSTP-04-2016-0074

Wilden, R. & Gudergan, S. (2017). Service-Dominant Orientation, Dynamic Capabilities and Firm Performance. Journal of Service Theory and Practice, 27(4), 808-832. doi: 10.1108/JSTP-04-2016-0077