Dr. Walid Chaouali

Visiting Guest Researcher/ Postdoc (2021- present)

Assistant Professor (Université Tunis Carthage, Tunisia)

Contact: walid.chaouali(at)tuhh.de


Short CV:

October 2021 - Today

Assistant Professor (Université Tunis Carthage, Tunisia)

January 2021 - June 2021

Assistant Professor (International Institute for Higher Education in Morocco, Morocco)

September 2019 - September 2020

Assistant Professor (Rabat Business School, International University of Rabat, Morocco)

July 2017 - September 2019

Education Administrator Advisor (Ministry of Education, Tunisia)

June 2013 - June 2017

Education Administrator (Ministry of Education, Tunisia)

October 2010 - June 2013

Administrator (Ministry of Education, Tunisia) 

Fields of Research

  • Digital Marketing
  • Internet of Things
  • Customer Experience
  • Social Media Marketing
  • Branding
  • Consumer Behavior
  • Corporate Social Responsibility
  • Organizational Behavior


Journal Articles


Mousa, M., Abdelgaffar, H., Aboramadan, M., and Chaouali, W.. Narcissistic Leadership, Employee Silence, and Organizational Cynicism: A Study of Physicians in Egyptian Public Hospitals. International Journal of Public Administration, forthcoming.


El Hedhli, K., Becheur, I. Zourrig, H., and Chaouali, W. (2021). Shopping well-being: the role of congruity and shoppers' characteristics. Journal of Consumer Marketing, 38(3), pp. 293-304.

Mousa, M., Ayoubi, R.M., Massoud, H.K., and Chaouali, W. (2021). Workplace fun, organizational inclusion and meaningful work: An empirical study. Public Organization Review, 21, pp. 393-408.

Mousa, M., Chaouali, W., Aboramadan, M., Ayoubi, R. and Abdelgaffar, H. (2021), "Effects of rectors' narcissism on academics' silence and commitment in the context of public universities", International Journal of Organizational Analysis, 29(4), pp. 974-988.

Souiden, N., Ladhari, R., Chaouali, W. (2021). Mobile Banking Adoption: A Systematic Review. International Journal of Bank Marketing, 39(2), pp. 214-241.


Chaouali, W. and El Hedhli, K. (2019). Toward a contagion-based model of mobile banking adoption. International Journal of Bank Marketing, 37(1), pp.69-96.

Chaouali, W. and Souiden, N. (2019). The role of cognitive age in explaining mobile banking resistance among elderly people. Journal of Retailing and Consumer Services, 50, pp. 342-350.

Chaouali, W., Ben Yahia, I, Lunardo, R., and Triki, A. (2019). Reconsidering the "what is beautiful is good" effect: When and how design aesthetics affect intentions towards mobile banking applications. International Journal of Bank Marketing (37(7), pp. 1525-1546.

Souiden, N., Chaouali, W., and Baccouche, M. (2019). Consumers' attitude and adoption of location-based coupons: The case of the retail fast food sector. Journal of Retailing and Consumer Services, 47, pp. 116-132.


Chaouali, W., Souiden, N., and Ladhari, R. (2017). Explaining adoption of mobile banking with the theory of trying, general self-confidence, and cynicism. Journal of Retailing and Consumer Services, 35, pp. 57-67.


Chaouali, W. (2016). Once a user, always a user: Enablers and inhibitors of continuance intention of mobile social networking sites. Telematics and Informatics, 33(4), pp. 1022-1033.

Chaouali, W., Ben Yahia, I., and Souiden, N. (2016). The interplay of counter-conformity motivation, social influence, and trust in customers' intention to adopt Internet banking services: The case of an emerging country. Journal of Retailing and Consumer Services, 28, pp. 209-218.

Chaouali, W., Ben Yahia, I., Charfeddine, L., and Triki, A. (2016). Understanding citizens' adoption of e-filing in developing countries: The Tunisian case. Journal of High Technology Management Research, 27(2), pp. 161-176.

Book Sections

Chaouali, W. & Mousa, M. (2022). "Organizational inclusion in Arabian public contexts", in Farazmand A. (ed.), Global Encyclopedia of Public Administration, Public Policy, and Governance, Springer, Switzerland.

Mousa, M. & Chaouali, W. (2022). "Responsible leadership in public contexts", in Farazmand A. (ed.), Global.

Chaouali, W. & Gaskin, J. (2019). "The Good Samaritan", in Babin, B.J. and Sarstedt, M. (Eds.), The Great Facilitator Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research, Springer, Switzerland, pp. 193-197.