Short CV

2015 –

Research Fellow at the Institute of Human Resource Management and Organizations

2011 – 2015

Doctoral Student and Research Fellow at the University of Hamburg

2009 – 2010

Semester Abroad: Institute of Technology Tralee, Co. Kerry, Ireland

2005 – 2011

Hamburg University, University Degree in Business Administration with a Major in Industrial Management, Marketing and Public Finance

Diploma Thesis: "Discrete Choice Modeling - Methode und betriebswirtschaftliche Anwendung"

Fields of Research

  • Discrete Choice Modeling
  • PLS Path Modeling Methods
  • Multivariate Analysis Techniques
  • Marketing Research

Teaching (Contact)

  • Quantitative Research Methods
  • Introduction to Business Economics
  • Supervision of Theses


Hair, J. F., Ringle, C. M., Gudergan, S. P., Fischer, A., Nitzl, C., & Menictas, C. (2019). Partial Least Squares Structural Equation Modeling-based Discrete Choice Modeling: An Illustration in Modeling Retailer Choice. Business Research, 12, 115-140.