Dr. Anke Lepthien

 

  • Research Fellow (2015 - 2017)

Short CV

2015 -2017

Research Fellow at the Institute of Human Resource Management and Organizations

2009 - 2015

PhD student and academic assistant at the Chair of Marketing & Media, Institute for Marketing at the University of Hamburg

2006 - 2009

Student assistant at the Business Development of Gruner + Jahr Exclusive&Living Digital, Hamburg

2007 - 2009

Student assistant at the Chair of Marketing and Media Management, Institute for Marketing and Media at the University of Hamburg

2006 - 2006

Student assistant as assistance of the managing director at the publishing house management of G+J Living group, Gruner + Jahr AG & Co KG, Hamburg

2005 - 2008

Internship as assistance of the managing director at the publishing house management of G+J Living group, Gruner + Jahr AG & Co KG, Hamburg

2003 - 2009

University of Hamburg, University Degree in Business Administration (Marketing, Retail Management, Statistics)

1999 - 2002

Institute of Design, Hamburg, Studies of Communications Design

Fields of Research

  • Demarketing
  • Shipping fee
  • Product return behavior
  • Deshopping
  • Unethical consumer behavior
  • Success factors of fine arts

Journal Articles

Lepthien, A., Papies, D., Clement, M., & Melnyk, V. (2017). The Ugly Side of Customer Management-Consumer Reactions to Firm-Initiated Contract Terminations. International Journal of Research in Marketing, 34(4), 829-850. [Link]

Clement, M., Lepthien, A., & Schulze. T. (2016). Erfolgsfaktoren bei der Vermarktung von Kunst. Zeitschrift für betriebswirtschaftliche Forschung, 68(4), 377-400. [Link]

Conference Proceedings & Presentations

Lepthien, A., Clement, M., & Papies, D. (2012). The Ugly Side of Customer Management – Consumer Reactions to Firm Induced Contract Terminations. Paper presented at the 34th ISMS Marketing Science Conference, Boston, USA.