Amra Kramo-Čaluk

 

 

  • Doctoral Researcher, Research Fellow (2016 - 2018)

SHORT CV

2016 – 2018

Research Fellow at the Institute of Human Resource Management and Organizations

2006 – 2013

Sr. Teaching and Research Assistant, School of Economics and Business Sarajevo

2010

Visiting Scholar, Robins School of Business, University of Richmond, USA

2008 – 2010

University of Zagreb, Croatia, Master of Business Administration (MBA)

2006 – 2007

Qualitative Researcher, "Valicon" Marketing Consulting and Research, Sarajevo

2005 – 2006

PR Assistant, Mediacentar, Sarajevo

2004 – 2006

Student Tutor, School of Economics and Business Sarajevo

2004

Intern, Marden-Kane Inc. Promotion Agency, Chicago, USA

2003 – 2004

University of Mississippi, USA, non-degree program in Marketing Management

2000 – 2006

University of Sarajevo, Bosnia and Herzegovina (B.Sc.Econ.)

FIELDS OF RESEARCH

  • Behavioral Pricing
  • Psychology of Pricing
  • Consumer Behaviour
  • Consumer Psychology
  • Retailing

PUBLICATIONS AND WORKING PAPERS

Kramo-Čaluk, A., Kukar-Kinney, M., & Monroe, K. B. Consumer motivations to purchase university-branded merchandize: The role of university identity.

Kukar-Kinney, M., Kramo-Čaluk, A., & Monroe, K. B. (2012). You are the University you Attend: Compulsive Buying and College-Branded Merchandize. Presented and published as extended abstract at American Marketing Association Winter Educators' Conference 2012, St. Petersburg (USA).

Kramo-Čaluk, A. (2012). Green Visions – Case Study. Case study accompanying chapter: Introduction to Marketing, Principles of Marketing textbook, School of Economics and Business Sarajevo, Sarajevo (Bosnia).

Kramo-Čaluk, A. (2012). DHL – Case Study. Case study accompanying chapter: Segmentation, Targeting and Positioning, Principles of Marketing textbook, School of Economics and Business Sarajevo, Sarajevo (Bosnia).

Kramo, A., Suri, R., & Monroe, K. B. (2010). Judging Perceptions of Quality Versus Perceptions of Sacrifice: Equally Difficult or Easy?. Presented at The Babson Retail Supply Chain Institute Conference: Retail Pricing in a Global Marketplace, Wellesley (USA).

Babić-Hodović, V., Mehić, E., Resić, E., & Kramo, A. (2008) Attitudes Research of Corporate Social Responsibility Concept in BH companies. Proceedings of International Conference of the School of Economics and Business Sarajevo, Sarajevo (Bosnia and Herzegovina).

Babić-Hodović, V., Mehić, E., Resić, E., & Kramo, A. (2008) Corporate Governance and Social Responsibility – Attitudes of Managers and Customers in Bosnia and Herzegovina. Proceedings of the 4th International Strategic Management Conference, Sarajevo (Bosnia and Herzegovina).

Babić-Hodović, V., Mehić, E., Resić, E., & Kramo, A. (2008) Corporate Social Responsibility – How to Communicate Responsible Behavior to the Stakeholders. Yeditepe International Research Conference on Business Strategies, Istanbul (Turkey).