|Title: Made in Germany: The Route to Real Competitive Advantage|
|Written by: Stefan Krüger|
|in: Made in Germany, Hamburg 2002|
Abstract: In order to maintain its position as one of the leading shipyards in the RoRo- sector, the Flensburger Schiffbau-Gesellschaft (FSG) makes use of design tools based on FIRST PRINCIPLES, complemented by an ecient research network. How do these factors combine to confer competitive advantage on the yards customers ?