Publications

[58554]
Title: Made in Germany: The Route to Real Competitive Advantage
Written by: Stefan Kr├╝ger
in: Made in Germany, Hamburg 2002
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Abstract: In order to maintain its position as one of the leading shipyards in the RoRo- sector, the Flensburger Schiffbau-Gesellschaft (FSG) makes use of design tools based on FIRST PRINCIPLES, complemented by an ecient research network. How do these factors combine to confer competitive advantage on the yards customers ?