Guest Lecturers

Alipour Afsoon of Jungheinrich AG

Course

Module Marketing

Presented Topic

Services in After-Sales


Michael Backes of Liquid Labs GmbH

Course

Gründungsmanagement

Presented Topic

Intrapreneurship


Carsten Baumgarten of tesa SE

Course

B2B-Marketing

Presented Topic

Value-Chain Marketing


Dr. Volker Bilgram of HYVE Innovation Research GmbH

Course

Module Marketing

Presented Topic

Case-Studies


Marco Borghesi of eno energy GmbH

Course

B2B-Marketing

Presented Topic

Business Case für ein B2C-Produkt (E-Bike) in einem B2B-Unternehmen


Boris Bornewasser of Körber AG

Course

Strategies and Methods of Negotiation

Presented Topic

Purchase Negotiation


Timo Möller-Gómez of Accenture Interactive

Course

Modul Marketing

Presented Topic

Digital Marketing in Practice


Ton Duijn of Vattenfall GmbH

Course

Modul Marketing

Presented Topic

Predictive Maintence


Dr. Constantin Fischer of Accenture Dienstleistungen GmbH

Course

B2B-Marketing

Presented Topic

Cases zum Thema Pioneer vs. Follower


André Friedrich of Jungheinrich AG

Course

Module Marketing

Presented Topic

Services in After-Sales


Dr. Markus Göring of Vattenfall GmbH

Course

Modul Marketing

Presented Topic

Predictive Maintence


Jörg Kaché of Panasonic Industrial Device Europe GmbH

Course

B2B-Marketing

Presented Topic

CRM-Management in B2B


Dr. Thomas Kreye of Just Software AG

Course

Gründungsmanagement

Presented Topic

Entrepreneurial Finance


Robert Lewin of Kendrion Kuhnke Automation GmbH

Course

Marketing

Presented Topic

Campaign Management


Dr. Jan-Paul Lüdtke of Akanoo GmbH

Course

Marketing

Presented Topic

Startup mit einem Produkt im Bereich Realtime-CRM für Online-Shops


Henrik Moessinger of Philips Health Innovation Port

Course

Gründungsmanagement

Presented Topic

Corporate Innovation


Florian Munkes

Course

Modul Marketing

Presented Topic

Pricing of High-Technology


Richard Neveux of tesa SE

Course

B2B-Marketing

Presented Topic

Value-Chain Marketing


Tobias Pingel of KPMG

Course

B2B-Marketing

Presented Topic

B2B Sales and Distribution


Stefan Ritt of SLM Solutions Group AG

Course

Strategies and Methods of Negotiation

Presented Topic

Sales Negotiations considering political and cultural differences


Jens Schüren of elbgraphen Werbeagentur GmbH

Course

B2B-Marketing

Presented Topic

Communication Channels


Sebastian Schwärzl of KPMG

Course

B2B-Marketing

Presented Topic

B2B Sales and Distribution


Dr. Michael Solvie of Solvie und Kollegen Unternehmensberater GmbH

Course

Marketing

Presented Topic

Digital transformation for SME


Thomas Sperling of TuTech Innovation GmbH

Course

Gründungsmanagement

Presented Topic

Technologietransfer


Luisa Stolzenberg of EMC Deutschland GmbH

Course

Marketing

Presented Topic

Social Business


Mustafa Tasaltin of MAN SE

Course

Modul Marketing

Presented Topic

Product Development and Marketing Strategy in Practice


Tobias Vöge of Accenture Interactive

Course

Modul Marketing

Presented Topic

Digital Marketing in Practice