Due to the recently announced COVID-19 countermeasures, the institute is currently only periodically staffed.
Please initiate contact with our employees via mail first.
You can hand in documents via mail as pdf. Additionally, originals can be dropped at the University post office (Denickestr. 22, Building J, Room U 111) or can be forwarded by post to the institute address.
Please send a mail in any case to inform us. We will get back to you shortly. Thank you!

The summer semester 2021 will start on April 1, 2021 and will be completely digital. For more information click here.

Please inform yourself about the courses on StudIP
Responsible for the classes:
Lecture Marketing: Herr Emil Herrling / emil.herrling@tuhh.de
Project Seminar: Herr Emil Herrling / emil.herrling@tuhh.de
Strategies and Methods of Negotiation: Herr Tobias Ebbing / tobias.ebbing@tuhh.de
Gr├╝ndungsmanagement: Frau Jee Su Lee / jeesu.lee@tuhh.de
GBWL: Herr Christopher Kelch / christopher.kelch@tuhh.de
Kommunikationstheorie , Umwelt und Gesellschaft and Vertrauens- und Reputationsmanagement: Herr Michael Florian / florian@tuhh.de

General requests and administrative issues: Sabine Dobberitz/ s.dobberitz@tuhh.de

Welcome to the Institute of Innovation Marketing (IM) at Hamburg University of Technology (TUHH).

The institute is home to a committed team dedicated to modern teaching, to research of actual and relevant phenomena and beneficial knowledge transfer. The Institute of Innovation Marketing works in the areas of marketing, innovation management and entrepreneurship. Our portfolio of activities includes both projects in international cooperation and activities with partners in the region . We work in close cooperation with international research institutions and business partners.

Our courses aim at dissemination of scientific knowledge on the most relevant subjects in marketing, innovation and entrepreneurship. We align our lectures to up-to-date economical challenges. In our teaching we apply innovative teaching methods and use project-based learning.

Our research is focused on conducting empirical studies aiming at providing value for theory and practice.

For knowledge transfer we operate as a qualified cooperation partner in business contexts offering speeches, training courses and consulting projects.